Female athletes criticize Sydney Sweeney's sports betting advertisement
Earlier-generation briefing · Verification upgrade pending
What happened
American actor Sydney Sweeney appeared in an advertisement for the sports betting platform Novig, in which she is depicted with minimal clothing alongside sports equipment.
Female athletes have criticized the campaign, accusing Sweeney of sexualizing women and women's sports.
Sweeney defended the advertisement, describing it as a fun idea with a playful edge.
Why it matters
The backlash follows public debate regarding the representation of women in sports-related media.
Context
Following the release of the advertisement, Sweeney reportedly lost over 200,000 Instagram followers.
Novig CEO Jacob Fortinsky stated that the company did not intend to portray female sports in the advertisement and that Sweeney was responsible for the visuals and messaging.
Sources 7 sources
This briefing cites 2 publishers across 2 detected independent reporting streams.
- Asianet Newsable Sydney Sweeney's steamy sports ad faces fury from female athletes
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- Headtopics Sydney Sweeney Loses Over 200,000 Instagram Followers After Nude Betting Ad Sparks Outrage
- The Bangladesh Today Sydney Sweeney reacts to backlash over sports ad with cryptic Instagram posts
- Usa Today Sydney Sweeney, women in sports and why many are furious
- Yahoo! News Novig CEO Says Sydney Sweeney Drove ‘Visuals and Messaging’ of Nude Ad
- Yardbarker Sydney Sweeney Seemingly Fires Back at Critics by Bringing Up Myles Garrett and Rob Gronkowski’s Past